GTM and growth for the world's brightest businesses
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About Sara La Mela
Sara La Mela is a sales and growth strategist who helps ambitious leaders and companies scale with precision and purpose.
Sara has two decades of executive experience leading commercial strategy across APAC and North America for global tech innovators. She has built and led teams that have consistently exceeded targets, unlocked new markets, and established best-in-class growth playbooks.
  • 2010-2013: Sara joined Twitter as a founding member of the sales team, creating the Mid-Market sales team and growing it to 60% of Twitter's revenue at the time of IPO in 2013.
  • 2014-2021: Sara led the commercial teams for AI contact centre solution Local Measure, leading to a $100M acquisition by Zendesk in 2025.
  • 2022-2024: Sara was part of the leadership team driving the global B2B GTM and sales strategy for Canva, leveraging market-leading product-led growth and AI approaches.
  • 2024-2025: Sara launched APAC sales for British fintech unicorn Revolut, growing the sales team from 10-50 people across Australia and Singapore, and revenue by 15x within one year.
She has also served as a Non-Executive Director for ASX-listed firms such as Whispir and Damstra, guiding boards through IPO, M&A, leadership evolution, R&D innovation, new products and business models, as well as financing and governance matters.
As the founder of Trajectory, she supports the next generation of market-leading businesses across the technology, AI, and sustainability sectors.
How we help
GTM Advisory & Consulting
Tailored, practical guidance to optimize your go-to-market and boost revenue growth
Fractional Support
Hands-on help building and implementing GTM, sales, and marketing systems within your business
Board Directorship
An innovative, forward-thinking voice around your board table helping you stay at the forefront
Board Experience
Sara has served on publicly-listed boards for high-growth technology companies, bringing thoughtful governance and market-leading digital expertise. She received her GAICD from the Australian Institute of Company Directors in 2019.
Damstra Technology (DTC.ASX)
Non-Executive Director and Member of RNC, 2020-2024
  • Post-IPO ASX governance
  • Integrating multiple acquisitions - operations, product, and market positioning, merging balance sheets
  • Capital raising & debt financing
  • Improving sales performance in ANZ and North America
  • Overcoming loss of market confidence
  • Fielding takeover and de-listing
Whispir (WSP.ASX)
Non-Executive Director and Member of ARC, 2019-2023
  • Member of IPO board, completed full governance protocol for ASX listing in June 2019
  • Leadership transitions
  • Product strategy and evolution
  • USA market expansion
  • Going concern & financing
  • Risk mitigation
  • Fielding takeover bids and de-listing
Art Gallery of New South Wales
Board Observer, 2017
Sat around the board table with David Gonski and Gretel Packer to determine the future of the museum and manage the Sydney Modern Project to build a new building.
Camp Quality
Strategy & Revenue Committed, 2014-2019
Supported revenue, program and fundraising strategy for childrens' cancer charity.
Ready to accelerate your growth trajectory?
Whether you're navigating a pivotal growth phase or seeking an experienced, future-focused Non-Executive Director to join your board, Trajectory partners with ambitious organisations to unlock their full potential. Let's explore how we can drive meaningful impact together.
GTM and growth for the world's brightest businesses
Connect
Email: sara.m.lamela@gmail.com
LinkedIn: Sara La Mela
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