About Sara La Mela
Sara La Mela is a sales and growth strategist who helps ambitious leaders and companies scale with precision and purpose.
Sara has two decades of executive experience leading commercial strategy across APAC and North America for global tech innovators. She has built and led teams that have consistently exceeded targets, unlocked new markets, and established best-in-class growth playbooks.
- 2010-2013: Sara joined Twitter as a founding member of the sales team, creating the Mid-Market sales team and growing it to 60% of Twitter's revenue at the time of IPO in 2013.
- 2014-2021: Sara led the commercial teams for AI contact centre solution Local Measure, leading to a $100M acquisition by Zendesk in 2025.
- 2022-2024: Sara was part of the leadership team driving the global B2B GTM and sales strategy for Canva, leveraging market-leading product-led growth and AI approaches.
- 2024-2025: Sara launched APAC sales for British fintech unicorn Revolut, growing the sales team from 10-50 people across Australia and Singapore, and revenue by 15x within one year.
She has also served as a Non-Executive Director for ASX-listed firms such as Whispir and Damstra, guiding boards through IPO, M&A, leadership evolution, R&D innovation, new products and business models, as well as financing and governance matters.
As the founder of Trajectory, she supports the next generation of market-leading businesses across the technology, AI, and sustainability sectors.
Ready to accelerate your growth trajectory?
Whether you're navigating a pivotal growth phase or seeking an experienced, future-focused Non-Executive Director to join your board, Trajectory partners with ambitious organisations to unlock their full potential. Let's explore how we can drive meaningful impact together.
GTM and growth for the world's brightest businesses
GTM and growth for the world's brightest businesses